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The Role of Prosocial Behavior in Goal Attainment Incentive: Evidence from a Natural Experiment in Live Streaming

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: JING, Zhe, Tong, Jack, Guo, Yue, Chong, Alain

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7061799759

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