Work

Comparison of virtual idols and virtual streamers: From the perspective of design features

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Wang, Qingwei, Li, Boying, Tan, Chee-Wee, Chong, Alain Yee-Loong, Professor, Liu, Xiaotong, Chen, Rongyue, Zhang, Yijian, Xie, Xiying, Wang, Zhuohan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7064968591

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