Ekologiskt hållbara dryckesförpackningar - en jämförelse mellan konsumenters uppfattning och forskningen
Year: 2024
Type: dissertation
Study design: Observational Study
Abstract: This study aims to investigate the ecological sustainability of different beverage packaging and compare this to consumers’ perception of the most environmentally friendly packaging type. A literature analysis was made to understand the advantages and disadvantages of different packaging as well as consumer behavior from other surveys in other studies. Lastly this study conducted and preformed its own survey to analyze consumer behavior based on the categories the literature analysis used. This subject has environmental relevance because it handles an important subject in today’s environmental adjustment with a growing demand for products that harm the planet. The results show different advantages and disadvantages in the analyzed packages, but the clearest result is that glass is, in most categories, the most harmful to our environment and bag-in-box (BiB) is the least harmful. The other packaging options are more difficult to rank regarding environmental impact since they have different advantages and disadvantages in all categories. The consumer perception differs between countries; studies made in Italy and Denmark found that consumers thought glass was the preferable sustainable option, but a study made in Sweden showed that the consumers chose carboard as the most environmentally friendly. The result of this study’s survey showed that most people thought cardboard was the most ecologically sustainable followed by PET, glass, aluminum can, pouch and lastly bag-in-box. Proposed future studies is to analyze how sociodemographic factors may have interfered with the survey’s result and to further investigate smaller components and compare the plastic types.
Author: Wolgast, Ylva
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7065745403