Work

The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels

Year: 2025

Type: book-chapter

Source: Leeds Beckett Repository (Leeds Beckett University)

Authors: Lawrence, S, Crawford, G, Petersen-Wagner, R

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7065958985

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