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Mapping the Impact: How Online Map Integration Influences Offline Traffic in Retail Environments

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Fang, Jie, Li, Wilson, Xiong, Bingqing

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Sustainable cities and communities, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7067484448

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