Year: 2018
Type: dissertation
Abstract: Sharing economy constitutes an innovative and novel way of providing goods and services to interested parties without middlemen.Perhaps the most important element of this new perspective is the development of the sharing behavior itself, which is predicated on trust.A well-known sharing-economy model specialized in hospitality services is Airbnb, a peer-topeer platform and social network that enables people (hosts) to share their space with other people (guests) in exchange for a price.The current research focuses on the issue of trust in sharing economy in general and in Airbnb in particular.It aims to assess first the role that trust and reputation play in the development of rental price of Airbnb housing accommodations, and second to explore what determines hosts' trust to prospective guests.The Athens' house Airbnb market is used as a case study.Drawing on a sample of 311 houses rented through Airbnb in central Athens, the study uses, first, hedonic modelling to determine the shadow price of trust and reputation attributes and to assess the effect of other determinants of renal price, and second, Logit models to articulate what influence hosts' trust towards guests.It finds, first that having a verified ID (an indication of low trust) affects rental price negatively, and second, that only "good" or "positive" experience with the Airbnb model of sharing economy tends to increase trust to peers.
Author: Γρηγορίου, Γεώργιος Ι.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7071808435