Work

Understanding the effects of intrinsic and extrinsic cues on consumers’ emotional trust in live streaming e-commerce

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Han, Xinru., Sun, Yongqiang., Wang, Ying.

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7072027581

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