Work

Using Generative AI for Sustainable Co-Creation: The TBLCC Framework

Year: 2025

Type: article

Abstract: Generative artificial intelligence (Gen AI) can assist in the early stages of sustainable business model innovation. This article demonstrates applying Gen AI in combination with the Triple Bottom Line Co-Creation Canvas (TBLCC), which combines Triple Bottom Line and Co-creation concepts. The rationale for using the TBLCC framework is that studies indicate that consumers prefer sustainable products and services. Sustainability enhances competitiveness by reducing waste, energy consumption, and resource use. Co-creation with business partners can enhance a company’s resources and intellectual capital. Using a simulated business case with the LEGO Group, this article explores the potential of TBLCC and generative AI in sustainable co-creation

Source: Journal of the Association for Information Systems

Authors: Garmann-Johnsen, Niels Frederik, Olsen, Dag Håkon, Eikebrokk, Tom Roar

Institution: University of Agder

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7072175804

FWCI:

Cites:

Cited by:

Related to: