Work

Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets

Year: 2024

Type: article

Source: RePEc: Research Papers in Economics

Authors: Athanasios KARAGIOUMLEZIS, George SPAIS

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7072238168

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