Work

Specifics and strategic role of content marketing in industrial B2B markets

Year: 2025

Type: article

Source: Scientific periodicals of Ukraine

Author: Tkachenko P. K., Zhygalkevych Zh. M.

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7076967700

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