Work

Decoding influence: understanding the dynamics of consumers' engagement with financial influencers on social media

Year: 2025

Type: article

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-03-2025-0186

Authors: Nidhi Singh, Norah Albishri, Aradhana Galgotia, Valentina Cillo, Armando Papa

Institutions: Jaipuria Institute of Management, Princess Nourah bint Abdulrahman University, Galgotias University, IPAG Business School, Pegaso University, University of Salerno, University of Nicosia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7077076943

FWCI: 5.388

Cites: 47

Cited by: 3

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