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Social Media Marketing: A Powerful Tool for SMEs' Promotion

Year: 2025

Type: article

Abstract: : Social media marketing (SMM) has become a powerful tool for businesses to engage with audiences, boost brand visibility, and drive sales, especially for small and medium enterprises with limited budgets. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer SMEs cost-effective ways to compete with larger brands, expand their reach, and strengthen their market presence. This paper examines how SMM helps SMEs generate leads, increase sales, and benefit from targeted ads, real-time feedback, and improved customer engagement. It offers strategic insights for SMEs to grow sustainably in a competitive digital landscape. Keywords: SMEs, Social Media Marketing, Business, Advantages, Adoption JEL Classification Number: M31, M37

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.16936735

Authors: Utsavi Amit Dave, Apeksha Champaneri

Institution: GLS University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7077490784

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