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The Role of Synesthetic Marketing in The Future of Commerce

Year: 2025

Type: article

Abstract: The commerce of the future is shaped by technology, psychology, and emerging marketing practices. Synesthesia is a cross-modal experience in which one sense activates another. It presents a new method of engaging marketing communication. This paper discusses how synesthesia can serve as a means to enhance consumer engagement, increase brand recognition, and influence purchasing behavior. By designing engaging multi-sensory experiences, companies can stand out in a noisy digital marketplace. This article identifies major features of synesthetic marketing, examines current research, and presents its impact on sustainable business development and the commerce future.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17105149

Authors: Ms.S.Sangeetha, Dr.A.Gurumoorthy

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7081570294

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