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Enterprise AI Audit Checklist: 10 Questions Every CMO Must Answer to Protect Brand Visibility in AI Search

Year: 2025

Type: article

Abstract: Generative AI assistants such as ChatGPT, Gemini, Claude, and Perplexity are rapidly becoming the first stop in consumer decision-making. Instead of ten blue links, these systems return one or two brand names as direct answers. For enterprises, absence or misrepresentation in those answers translates into lost market share, erosion of brand trust, and increased governance exposure.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17104018

Author: de Rosen, Tim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7081573439

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