Work

Consumer cosmopolitan patriotism: the construct, measurement and managerial implications

Year: 2025

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-12-2024-0537

Authors: Jiaxun He, Jingyi Hu

Institution: East China Normal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G1832226898, 全球消费者文化、国家文化资产与中国品牌战略创新的理论与实现路径研究

OpenAlex ID: W7081958643

FWCI: 7.274

Cites: 76

Cited by: 4

Related to: