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“Our communications made me loyal; it's delicious now!”: commercial food influencers’ interactive practices and follower retention

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-05-2025-0635

Authors: Mohammad Olfat, Mohammad Hadi Hedayati, Hossein Mirzaei, Melika Nasir, Mohammad Hassan Amani, Mehdi Hassanzadeh

Institutions: Islamic Azad University, Science and Research Branch, University of Tehran, University at Albany, State University of New York

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7082376822

FWCI: 5.388

Cites: 66

Cited by: 3

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