Work

Unlocking the secrets of user engagement: the role of multimodal information and sentiment signals in AI agent design

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-01-2025-0035

Authors: Shizhen Bai, Yuan Yang, Dingyao Yu, Yongbo Tan

Institution: Harbin University of Commerce

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7082975840

FWCI: 3.546

Cites: 68

Cited by: 2

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