Work

The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z

Year: 2025

Type: dissertation

Abstract: “Excited to share my research: The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z. Exploring how digital influence shapes modern buying behavior.👉 #InfluencerMarketing #GenZConsumers #ConsumerBehavior #DigitalMarketingResearch #PurchaseDecision #BrandEngagement

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17184405

Author: Qasim, Muhammad Arslan Qasim

Institution: University of Sargodha

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7082982713

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