Work

The impact of TikTok advertising content on purchase intention: the roles of brand awareness, brand image, age, and income groups

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1700

Authors: Tri Cao, Tien Hoang Nguyen

Institutions: Ho Chi Minh City University of Law, Ho Chi Minh City Open University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7083013842

FWCI: 10.78

Cites: 29

Cited by: 6

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