Work

AI-Enabled Strategic Marketing Decisions: Doctoral Research Proposal (Working Paper)

Year: 2025

Type: article

Abstract: This upload contains the PhD research proposal by Md Abul Hashem titled “AI-Enabled Strategic Marketing Decisions: Exploring Brand Relevance in Fast-Paced Markets.” The proposal outlines the research objectives, methodology, and expected contributions of this study, which investigates how artificial intelligence can enhance brand relevance, build consumer trust, foster emotional engagement, and address data-privacy challenges in dynamic marketing environments. This document was prepared for academic evaluation and doctoral application purposes.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17182701

Author: Hashem, Md Abul

Institution: Iscte – Instituto Universitário de Lisboa

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7083019311

FWCI:

Cites:

Cited by:

Related to: