Exploring the Music Market in the Time of Streaming and How It Affects Artistic Creativity
Year: 2025
Type: preprint
Abstract: This paper explores how music has changed in the streaming age and how these changes affect creativity. It looks at the way streaming platforms shape songs, influence artists’ choices, and impact the culture of music. using a mix of a small study on Billboard number one songs and findings from research and reports, the paper shows both the good and the bad sides of streaming. On the good side, streaming opens global access, supports niche styles and gives artists new tools. On the bad side, it pushes songs to be shorter, more formula based, and built for fast attention. The study highlights streaming as both a chance and a pressure. It is not only a way to share music but also a system that guides how music is made and valued today.
Author: Khodarahmi, Behnam
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7083021955
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