Work

Human vs virtual influencers: what elements influence the followers in the hyperconnected environment

Year: 2025

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-04-2024-0062

Authors: Igor de Jesus Lobato Pompeu Gammarano, Emílio José Montero Arruda Filho

Institutions: Universidade da Amazônia, Universidade Federal do Pará

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, Conselho Nacional de Desenvolvimento Científico e Tecnológico

Awards: G3738944195, G46818685

OpenAlex ID: W7083162698

FWCI: 8.981

Cites: 68

Cited by: 5

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