Work

Marketing communication strategies used by high-tech companies: the case of artificial intelligence brands

Year: 2025

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-06-2025-0143

Author: Itzhak Mashiah

Institutions: University of Mississippi, New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7083163282

FWCI: 3.651

Cites: 68

Cited by: 2

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