Work

Unraveling the knot of consumer reviews: how stars and descriptions impact purchase intentions

Year: 2025

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-10-2024-0526

Authors: Stephen Hampton, A. Lynn Matthews, Kalynn Coy

Institutions: Pennsylvania State University, Wichita State University, University of Missouri

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7083417019

FWCI: 5.388

Cites: 69

Cited by: 3

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