Work

Say it with a note-leveraging written relational communication to shape brand authenticity perceptions online

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-08-2024-0678

Authors: Shipra Mathur, Jogendra Kumar Nayak

Institution: Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University Grants Commission

OpenAlex ID: W7083432736

FWCI: 1.809

Cites: 74

Cited by: 1

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