The Relationships among Motivations for Using YouTube Beauty Channels, Engagement, and Purchase Intention A Uses and Gratifications Approach
Year: 2025
Type: article
Source: 언론과학연구
Authors: Weilin Chen, Sumi Kim, Sungwook Hwang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7083449727
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