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Strategii de comunicare și promovare in mediul online si offline pentru servicii medicale dentare

Year: 2024

Type: article

Abstract: The promotion of medical services is regulated by national and internationallegislation that protects patients' rights and ensures an ethical standard inadvertising, this is a sensitive process that must comply with strict ethicalstandards and regulations. In the current context in which digitalization andcompetitiveness in the healthcare field require the adoption of effective methods ofattracting and retaining patients in the online and offline environment and giventhe direct impact on patients' health, any marketing and communication strategymust be transparent, fair and provide truthful information.

Source: Management in Health

DOI: 10.5233/yfd95033

Authors: Ramona-Amina Popovici, Laria Maria TRUȘCULESCU, Charaf Eddi MAJED, Sorana LIXANDRU, Mariana POSTOLACHE

Institutions: Victor Babeș University of Medicine and Pharmacy Timișoara, Institutul Național de Management al Serviciilor de Sănătate

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W7083450467

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