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Food live streaming e-commerce in China: enhancing consumer purchase intentions through sensory marketing

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-02-2025-0140

Authors: Feng Han, Worawit Tepsan

Institutions: Zhejiang Business Technology Institute, Chiang Mai University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7083585309

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Cites: 80

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