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Introducing the cognitive impulse model: a cognitive framework for impulse buying behavior in flash sale live streaming

Year: 2025

Type: article

Source: International Journal of Quality and Service Sciences

DOI: 10.1108/ijqss-07-2025-0161

Authors: Wahyu Rafdinal, Nugroho Hardiyanto, Cahaya Juniarti

Institution: Politeknik Negeri Bandung

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7083592755

FWCI: 5.455

Cites: 45

Cited by: 3

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