Work

Brand Equity Formation Among LGBTQ+ Customers: The Role of Brand-Self Identification

Year: 2025

Type: article

Source: Cornell Hospitality Quarterly

DOI: 10.1177/19389655251372079

Authors: Heejung Ro, Juhee Kang

Institution: University of Central Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7083672439

FWCI:

Cites: 84

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