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Green Innovation and Glocalization: How Businesses Adapt Global Sustainability Goals to Local Markets.

Year: 2025

Type: article

Abstract: This research investigates how multinational corporations align global sustainability goals with local market realities through environmentally friendly innovation and glocalization strategies. By examining McDonald’s, Unilever, IKEA, and Starbucks, the study highlights how businesses adapt products, marketing, and community initiatives to fit regional cultural, regulatory, and economic contexts. The findings reveal both the challenges, such as regulatory barriers, cultural differences, cost concerns, and technological constraints, and the successful approaches that generate positive outcomes for both sustainability and business growth.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17236506

Authors: Zeenath, Ayesha, David J, ROHITH

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7083813449

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