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Leveraging Machine Learning for Predictive Analysis of Consumer Behavior in Marketing

Year: 2025

Type: conference-paper

Source: IEEE Advanced Information Technology, Electronic and Automation Control Conference (IAEAC)

DOI: 10.1109/iaeac65194.2025.11165851

Authors: Junfang Wu, Yang Yang, Gengjia Zhang

Institutions: Henan Polytechnic, Chosun University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7084039367

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Cites: 12

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