Work

Questionnaire data.xlsx

Year: 2025

Type: article

Abstract: Questionnaire data from the article "Value Reshaping and Consumption Divergence: A Mixed Methods Study Based on Grassroots Football League Audiences" was used for SEM analysis.

Source: Figshare

DOI: 10.6084/m9.figshare.30190294

Author: YIMENG, GU

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7084136179

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