Work

Stadium names between cultural heritage and commercialisation: A quantitative study of four European countries

Year: 2025

Type: conference-paper

Abstract: International audience

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Koch, Florian, Gautier, Laurent, Llorca, Matthieu

Institutions: Université de Bourgogne, Centre Interlangues, Université Bourgogne Europe, Laboratoire d'économie de Dijon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7084290305

FWCI:

Cites:

Cited by:

Related to: