Consumer Co-creation’s Influence on New Product Adoption and the Diffusion of Innovation
Year: 2025
Type: article
DOI: 10.55041/isjem05042
Authors: Hrushikesh B. Kulkarni, Kaustubh S. Sakhare, Deep D. Patil
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7084405857
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