Work

Gaining insights into omnichannel usage behaviour of corporate customers in the German pharmacy supplies market: a cluster analysis approach

Year: 2025

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-12-2024-0950

Authors: Rafaela Schwarz, Raphael Almeida, Michael Lingenfelder

Institution: Philipps University of Marburg

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7084879864

FWCI: 1.809

Cites: 61

Cited by: 1

Related to: