Construction of a Marketing System for Leveled Mathematics Readers from a User-Oriented Perspective: A Strategy Optimization Study Based on the 4V Marketing Model
Year: 2025
Type: article
Abstract: In the context of the continuous deepening of the “Double Reduction” policy and the growing demand for quality education, leveled mathematics readers, as an emerging form of publishing that integrates subject education and reading experience, face challenges such as unclear leveling logic, insufficient functional support, and weak user engagement. This paper introduces the 4V marketing theory and constructs an analytical framework from four dimensions: differentiation, functionality, added value, and resonance. Two representative products, “Climbing Mathematics” and “Spark Mathematics,” are selected for a typical case comparison to identify their strengths and weaknesses in content design, service systems, and brand operation, and to extract transferable strategic elements. The study finds that the user-value-oriented strategy based on the 4V model can effectively address the core issues in the market promotion and user relationship building of leveled mathematics readers, providing practical paths and theoretical support for educational publishing institutions to achieve product innovation and brand upgrading in this niche field.
Authors: Zhaoyong Ouyang, Guanlin Liu
Institution: Graduate University of Mongolia
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W7087502005
FWCI:
Cites:
Cited by:
Related to: