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What is Myntra Brand VMS (Video Management System) and How It Works in India 2025–2026

Year: 2025

Type: article

Abstract: This article explores Myntra’s Brand VMS (Video Management System), highlighting its functionality, benefits, and technological backbone. It provides insights into how VMS supports vendor management and retail scalability in India’s growing e-commerce sector.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17323638

Author: Vivek Bhakta

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7088427152

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