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Problems and Solutions in the Implementation of Marketing Strategies in the Higher Education System

Year: 2025

Type: conference-paper

Abstract: This article provides a scientifically grounded analysis of the main challenges in implementing marketing strategies within the education system. The key barriers identified include financial constraints, weak information systems, shortcomings in image and branding policies, and the frequent implementation of marketing activities without adequate scientific analysis. The root causes of these issues are the secondary role assigned to marketing in educational institutions, insufficient use of digital technologies, and the lack of a strategic approach. The findings demonstrate that successful implementation of marketing strategies can enhance the competitiveness of educational institutions, balance supply and demand, and strengthen their international reputation.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17341081

Author: Mamanazarova Nargiza

Institutions: Oriental University, Oriental Universiteti

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Reduced inequalities

Open Access status: green

OpenAlex ID: W7090449829

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