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The Review of Physical Store Factors That Influence Impulsive Buying Behavior

Year: 2025

Type: article

Abstract: The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17348385

Authors: Rich Sun, Tan, Yazdanifard, Rashad

Institution: HELP University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7090920377

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