Work

The Review of Content Marketing as a New Trend in Marketing Practices

Year: 2025

Type: article

Abstract: Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.

Source: International Journal of Management, Accounting and Economics

DOI: 10.5281/zenodo.17348406

Authors: Wong An Kee, Angel, Yazdanifard, Rashad

Institution: HELP University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7090921326

FWCI:

Cites:

Cited by:

Related to: