An Analysis of Indian Marketing, Creativity, and Strategic Perspectives
Year: 2025
Type: article
Abstract: Innovation marketing involves leveraging consumer preferences and market opportunities, gathering input during the development of new products or services, and effectively promoting them. This approach ensures that product improvements are aligned with consumer needs, addressing current demands while anticipating future ones. From ideation to implementation, innovative advertising plays a crucial role at every stage of growth, enabling businesses to thrive. For example, changes in social media dynamics and online shopping have transformed customer interactions, leading to greater diversification in industries such as hospitality and healthcare. These changes illustrate the vast opportunities for innovation within the Indian market, ranging from hotels providing quarantine facilities to online consultations in the healthcare sector.
Author: Prabhavathy V. S
Institution: Government of Karnataka
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7091264979
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