Modern Marketing: Digital Marketing, E-Marketing, and M-Marketing — An Overview
Year: 2025
Type: article
Abstract: Modern marketing is characterized by the convergence of cutting-edge digital technologiesand evolving consumer habits. This paper analyzes the dynamic fields of digital marketing, emarketing,and mobile marketing (m-marketing) in the context of global business andconsumer trends in 2025. Drawing on industry data and academic insights, it investigateshow artificial intelligence, social commerce, Omni-channel strategies, and mobiletechnologies reshape the landscape. The implications for organizations, consumers, andpolicymakers are discussed, with recommendations for leveraging new opportunities andmeeting rising challenges.
Author: Mr. Nilesh Subhash Shinde
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7091353129
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