Work

Flashmob Marketing – Inszenierte Blitz-Events als Instrumente der emotionalen Markenkommunikation

Year: 2011

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-6885-2_5

Author: Sören Bär

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W70930255

FWCI: 4.898

Cites: 25

Cited by: 24

Related to: 10