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Research on Blind Box IP Character Experience Design for China’s Generation Z Based on the SICAS Model - A Case Study of the POPMART Blind Box -

Year: 2025

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2025.31.3.503

Authors: Juan Wang, Chuntong Lu, Euitay Jung

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7093077919

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