Work

Unpacking live streaming shopping consumer value: bibliometric review and qualitative study among French shoppers

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Bouragba, Younes, Ouazzani, Yacine, Gallarza, Martina, Picot-Coupey, Karine, Collin-Lachaud, Isabelle

Institutions: Université de Montpellier, Université de Haute-Alsace, Centre de REcherche En Gestion des Organisations, Université Bourgogne Europe, Université Marie et Louis Pasteur, Universitat de València, Centre de Recherche en Économie et Management

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7093121735

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