Work

The demise of Native American mascots: it's time to do the right thing

Year: 2006

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760610641109

Author: Joyce M. Wolburg

Institution: Marquette University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2004535378

FWCI:

Cites: 4

Cited by: 7

Related to: 10