The Role of Digital Marketing in Shaping Purchase Intention: A Study of Gen Z Consumers in Makassar
Year: 2025
Type: article
Authors: Haerudd, Muhammad Ilham Wardhana, Hasnidar, ., Bando, Ushwa Dwi Masrurah Arifin
Institution: State University of Makassar
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7095843957
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