Work

The Persuasive Effects of Source Credibility in Buy and Lease Situations

Year: 1982

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378201900209

Authors: Robert R. Harmon, Kenneth A. Coney

Institutions: Portland State University, Arizona State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996178643

FWCI: 10.34

Cites: 16

Cited by: 301

Related to: 10