Previous versions circulated under the name “On the Near Impossibility of Measuring Advertising Effectiveness. ” We especially thank David Reiley for his contributions to this work. He also
Year: 2013
Type: article
Authors: Randall A. Lewis, Justin M. Rao, Arun Ch, Garrett Johnson, Clara Lewis, Preston Mcafee, Markus Möbius, Michael Schwarz
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7098892619